Fuse Forward
Fuse Forward is the official podcast by fusefabric. Hosted by former CTOs and fusefabric co-founders Simon Hamblin and PJ Jassal.
What’s in store?
In each episode, we explore how businesses can navigate the digital landscape. Whether you're an enterprise leader, a tech enthusiast, or simply curious about the future of e-commerce, join us as we share insights, strategies, and stories to help you stay ahead.
Meet the Co-Hosts
-
![]()
Simon Hamblin
Simon Hamblin is a transformation specialist with a proven track record of driving technological innovation across industries. Previously, Simon was the Interim CTO at Missoma where he redefined operations, propelling the brand to become the UK's 6th fastest-growing company under £250 million turnover. Simon also previously managed over 30 brands at dnata Travel in The Emirates Group, optimised e-commerce platforms as CTO at ASOS, and oversaw IT re-platforming at GoldMoney for UK expansion. Now, as co-founder of fusefabric, Simon uses his expertise to help businesses in today’s competitive e-commerce landscape.
-
![]()
PJ Jassal
PJ Jassal is a seasoned CTO with over two decades of experience transforming businesses through innovative technology solutions. During his time at ASOS, he helped grow revenue from £70 million to £800 million in just six years by aligning IT delivery with business strategy. PJ’s expertise spans retail, finance, and telecoms, resolving complex challenges and leading high-performing teams. As co-founder of fusefabric, PJ continues to help organisations to scale, adapt, and succeed in the digital marketplace.
Listen Now
In this episode of Fuse Forward, Simon Hamblin and PJ Jassal unpack the complexities of digital transformation in the e-commerce world. From integrating modern platforms like Shopify with legacy systems to ensuring long-term success post-implementation, Simon and PJ share their insights on the strategies that drive sustainable growth. They explore the critical Discovery phase, the challenges of digital transformation, and the importance of agility in adapting to new trends.
This episode is packed with practical takeaways and expert advice. Plus, don’t forget to check out the accompanying eBook, Commerce is Complex, for a deeper dive into these topics.
