Our People

Simon Hamblin
Co-Founder

Simon has a remarkable track record in spearheading technological transformations across various industries. As the Interim CTO for Missoma, a leading jewelry business in the UK, he orchestrated a comprehensive overhaul of the company's operations and supporting technologies, propelling it to become the country's 6th fastest-growing company under £250 million turnover. Transitioning to the dnata Travel division within The Emirates Group, Simon assumed responsibility for a diverse portfolio of over 30 brands, from consumer-centric entities like Travel Republic and Netflights to B2B stalwarts like Travel2 and Gold Medal.

His global oversight of technology operations within the division ensured seamless integration and optimization across all facets of the travel conglomerate. Prior to this, Simon held the pivotal role of CTO at ASOS.com, the world's premier fashion destination, for over 8 years, where he orchestrated enterprise-level e-commerce platforms and catalysed business transformations.

His tenure at John Lewis, spanning over 2 years, further underscored his expertise in delivering cutting-edge technological solutions. Simon's tenure as CIO for GoldMoney, a wealth management firm, was marked by his adept management of a comprehensive IT re-platforming initiative, facilitating a seamless transition as the business expanded its operations into the UK market.

Throughout his career, Simon's visionary leadership and technological acumen have been instrumental in driving innovation and facilitating business growth.

PJ Jassal
Co-Founder

PJ is a seasoned Chief Technology Officer (CTO) with an impressive track record of over 20 years of experience in the technology industry. He has worked in diverse environments, including high-growth startups and turnaround scenarios, and has a wealth of experience in business transformation and program delivery.

One of his most notable accomplishments was his critical role in driving sales for ASOS.com, a leading online fashion retailer. During his six-year tenure, PJ helped to grow the company's revenue from £70 million to over £800 million by adopting innovative technology solutions that streamlined operations and enhanced the customer experience.

PJ is known for his ability to bridge the gap between business needs and IT delivery, and his expertise in resolving conflicts through mediation has earned him a reputation as a trusted leader in the industry. He has successfully managed large-scale projects, implemented complex software systems, and led cross-functional teams to deliver results that exceed expectations.

PJ's experience spans a range of industries, including retail, finance, and telecoms, and he has worked with a variety of companies, from small startups to large corporations. He is passionate about using technology to drive business growth and is committed to staying at the forefront of industry trends and advancements.

  • Richard Prankerd

    Delivery Director

    Richard has over 20 years of experience as a seasoned leader in digital transformation. At fusefabric, he advises Enterprise clients on their Digital Transformation journeys and how they can use Shopify to transform their digital commerce proposition. Richard leads project delivery teams to drive business changing outcomes at multiple levels.

  • Rachel Silk

    Project Manager

    Rachel manages digital transformation, ecommerce and retail projects. She specialises in complex programmes of work for Luxury enterprise retailers. Using her experience in digital innovation to successfully launch new sites and custom development, she works closely with senior developers, business architects and our partner agency to deliver Luxury Shopify environments.

  • Zoe Allday

    Project Manager

    Zoe spearheads e-commerce and retail projects, ensuring seamless delivery. With her role, Zoe leads Shopify developers and QA testers, orchestrating project governance and managing relationships with third parties and agencies. She excels in onboarding new Enterprise Connect merchants, leveraging her expertise to drive success in digital commerce initiatives.