Why you’re wasting time and money by building your own tech!
The Enterprise e-Commerce Revolution: Highlights from fusefabric’s Exclusive Breakfast Event
Earlier in the month, fusefabric hosted an exclusive breakfast event at the luxurious Members Club at The Ivy, setting the stage for an inspiring morning of bold ideas, actionable strategies, and meaningful connections. Senior digital and technology leaders gathered to explore how cutting-edge e-commerce innovations are reshaping the retail landscape at an unprecedented pace.
The inaugural event, part of fusefabric’s new breakfast series, served as a platform to introduce the “Commerce is Complex” eBook while spotlighting real-world success stories and practical solutions for navigating complex e-commerce transformations.
Fireside Chat: Insights from the Industry Insiders
The highlight of the morning was the fireside chat featuring Simon Hamblin, Co-Founder of fusefabric, and Ana Machado da Silva, Senior Head of Product Management and Experience at Boden. Together, they offered a deep dive into Boden’s ongoing digital transformation journey, powered by Shopify and guided by a bold commitment to innovation. This shift involved transitioning from a complex, in-house-built infrastructure to an enterprise-ready, scalable e-commerce platform. Their story offers valuable insights into navigating the complexities of digital transformation.
Boden's Head of Product's bold statement that all retailers should listen to!
In an era where digital transformation is not just a competitive advantage but a necessity, organisations face significant challenges in choosing the right platforms and partners. Boden, a company with over 30 years of experience in the fashion industry, recently embarked on a major digital transformation journey.
Ana shared invaluable lessons from Boden’s rapid transformation, emphasizing the importance of agility and collaboration in delivering results at scale. “We’ve learned that success comes from staying nimble and fostering partnerships that align with our vision,” she remarked.
Simon added, “In today’s fast-moving retail environment, simplicity is power. Our approach to technology transformations is all about cutting through complexity and delivering outcomes that matter.”
Boden's digital transformation highlights a crucial lesson: selecting technology should be about aligning with the capabilities of the platform, not forcing a platform to conform to pre-existing requirements. Ana explained how the discovery phase was critical in addressing this shift, involving meticulous mapping of ‘as-is’ processes and what was achievable with Shopify. "In the old days, you'd get the requirements and build them," Ana remarked, "but if we're going to go with a platform, we don't want a customised platform." This phase paved the groundwork for smoother adoption and encouraged stakeholders to embrace a mindset where agility and platform alignment take precedence over rigid customisation.
The event’s discussions were structured around key themes shaping the future of enterprise e-commerce:
● Rapid Transformations: Strategies for achieving fast, scalable, and cost-efficient success.
● Innovation in Action: Real-world lessons from Flying Tiger Copenhagen, Missoma, and Boden’s standout transformations.
● The Future of Retail: Insights into AI, composable solutions, and staying ahead in an ever-changing market.
● Agility & Resilience: Adapting quickly to challenges and thriving under pressure.
● Connecting Leaders: Building a community of bold thinkers and fostering meaningful collaboration.
Attendees also explored why Shopify stands out as a platform for enterprise-level operations and how brands can simplify complex digital transformations for faster, better, and more cost-effective results.
The morning concluded with a dynamic roundtable Q&A session, where attendees shared their challenges and solutions in navigating the ever-evolving e-commerce landscape. The open discussion reinforced the event’s goal of fostering a trusted space for sharing experiences and building connections.
Simon wrapped up the session by thanking the attendees and reinforcing fusefabric’s commitment to pushing the boundaries of enterprise e-commerce. “This is just the beginning,” he said. “Our breakfast series is designed to keep the conversation going, and we can’t wait to see where it takes us next.”
What’s Next?
As the first in a series, this event set the tone for future gatherings focused on innovation and collaboration among senior leaders. If you missed this one, stay tuned for the next breakfast in the series - it promises more insights, success stories, and opportunities to connect with trailblazers shaping the future of retail.
Until then, download the “Commerce is Complex” eBook to dive deeper into actionable strategies and lessons from industry leaders like Boden, Flying Tiger, and ASOS.
Watch what we got up to…