Omnichannel Retailing: Local Pickup with Shopify
Local pickup, also known as Buy Online, Pick Up In-Store (BOPIS), is a game-changer in modern retail. This approach allows customers to shop online and collect their purchases at a physical store, streamlining the process and offering convenience. As reported by Statista, the click-and-collect market is forecast to surpass $150 billion by 2025, more than doubling from pre-pandemic levels. Additionally, Barclays reported that click-and-collect currently constitutes 40% of sales for retailers providing this service in the UK.
Understanding local pickup:
Local pickup is a convenient option for customers who want to purchase products online and pick them up at a nearby retail store. This approach simplifies the shopping process, allows for faster delivery times, and provides cost savings to customers.
Local pickup provides store owners with complete control over in-store pickup availability and workflows. With Shopify, they can specify which stores offer in-store pickup, set pickup times, and draft pickup instructions that are automatically sent to shoppers after they place their online order.
Shopify allows staff to easily view and prepare orders in the POS system, send notifications to customers once their order is ready for pickup, and mark orders as fulfilled after the customer picks up their purchase.
Benefits of offering local pickup:
For Businesses:
Drive Foot Traffic to Stores:
- Local pickup encourages online shoppers to visit your store, increasing brand interaction and potential sales opportunities.
- Store associates can engage with customers in-person, address their needs, and potentially upsell additional products.
Save on Shipping Costs:
- As reported by Insider Intelligence, converting physical stores into pickup centres reduces last-mile delivery costs by an average of 53%.
- Aligning with customers' expectations for same- or next-day delivery while fulfilling local orders.
For Customers:
Save on Shipping Rates:
- In-store pickup is favoured by nearly 60% of consumers, primarily due to cost savings compared to delivery options. (McKinsey & Company),
- As per Deloitte's Global State of the Consumer Tracker, local pickup is perceived as cheaper than delivery, driving its popularity.
Receive Orders Faster:
- Local pickup provides customers with a faster alternative to standard delivery.
- In response to consumer demand for quick and affordable shipping, local pickup utilises existing retail networks to fulfill orders promptly.
Setting up local pickup with Shopify:
Now that you're familiar with the concept of local pickup and its role, you can set it up with your Shopify store. You can follow a step-by-step guide in their Help Center article.
How can we help:
Are you ready to implement local pickup? At fusefabric, we can help with this, we offer comprehensive solutions. We can provide seamless integration with Shopify to tailored optimisation strategies, aimed to elevate your operations and drive growth. Get in touch with us today to learn how we can help you.
Closing thoughts:
In conclusion, local pickup represents a shift in the retail landscape, offering convenience and flexibility to customers while presenting opportunities for businesses. With Shopify's platform and capabilities, merchants can take advantage of local pickup to drive sales, enhance customer satisfaction, and maintain a competitive edge in today's market. By embracing this, retailers can offer convenience, all with the support of Shopify and fusefabric